The positive or negative development of advertisement

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Sample Solution

This modern-day advertisement has businesses claiming the product’s newness by underlining such unique features as improved, developed, or newly improved products. This essay will look into the justification of this level of advertising focus and state if it is a bad or good trend.

One of the main reasons why companies focus so much on novelty with what they have is because of the attraction of consumers and the increase in competition. Innovation is what the idea in technology-based, fashion, and consumer electronics businesses represents. The latest thing that the company comes up with puts out the brand name. For instance, cellphone companies produce new products with improved features that customers are encouraged to use. The appeal to the consumer’s desire for the newest technology or hottest trend translates into perceived added value. For this reason, marketing a product as “new and improved” provides a very strong reason for a customer to buy it and, accordingly, increases the sales of that product.

This tendency is somehow positive but in the meantime causes some negative side effects along with this progress. The most important impact of underlining the novelty of the product has led to an unnecessary consumption culture, and accordingly, a generation of waste destroys nature. Companies often avail the subtle product modification already underway in the marketplace as an occasion to make slightly modified products seem revolutionary and thereby force consumers into replacing perfectly workable items which eventually depletes resources and creates waste. The constant drive for the most up-to-date products also engenders dissatisfaction in that people are constantly encouraged to buy newer models rather than admire the quality that lasts. This emphasis on novelty leads to unsustainable consumption and disposal patterns.

In conclusion, although advertising product newness is successful in attracting the attention of consumers and responding to consumer demand for innovation, it also has many downsides. The compulsion to constantly buy new products fosters unsustainable consumption, which can hurt consumers and the environment.